Image Created in Wordle |
Ever wondered what this kind of visuals are
called? Up to a few months ago I had the same question in mind too. A tag cloud, also known as a word cloud or a
weighted list in visual design, is a visual representation for text data. Tags
are usually single words, and the importance of each tag is shown with font
size or color. Through this format one can quickly perceive the most prominent
terms in a set of text. In principle, the font size of a tag in a tag cloud is
determined by its incidence. Thus, tags that occur in higher frequency appear
with larger fonts in the cloud.
The image you see above is actually the result of running the whole text
of the Gettysburg Address in Wordle (one of the popular tag cloud
generators). You will note from the
sizes of the fonts that foremost in the speech writer’s mind was the nation,
people and dedication. There are
limitless approaches one can use this tool for.
The only limit I can think of is one’s imagination.
The use of tag clouds has evolved since its
conception. Aside from providing visual
analysis, they are also used in advertising and in certain creative endeavors. Today
there are a number of tag cloud generators available online mostly free. You
will be amazed on the many ways you can tweak a presentation using different
fonts, layouts, font sizes and color.
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Wow, Luchie, I learned something new here. I always wondered how that kind of visual was created. I am going to check out Wordle. Thanks!
ReplyDeleteHi. Glad the post was of some help. There are actually a number of free word cloud generators available online and often each have their unique features. Wordle often just come out in searches most of the time. Cheers!
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